Consumer Behavior

*Zahra musthafavi *class of consumer behavior february 2012 *class notes based on ujang sumarwan 2011. consumer behavior: theory marketing application. (perilaku konsumen: teori dan penerapannya dalam pemasaran). PT.ghalia indonesia *department of community nutrition *college of human ecology *department of family consumer sciences *college of human ecology *bogor agricultural university *departemen ilmu keluarga dan konsumen *fakultas ekologi manusia *institut pertanian bogor